GIANTS and Seven Network Launch ‘No Holds Barred: The GWS GIANTS’

The GIANTS, alongside Endemol Shine Australia and the Seven Network are thrilled to announce the release of their new docuseries, No Holds Barred, premiering on Seven, 7mate and 7 plus Sport on February 14.

No Holds Barred is an eight-part docuseries offering unprecedented access to the inner sanctum of the GIANTS throughout their 2025 AFL and AFLW seasons. Featuring never-before-seen footage, the series gives audiences a rare insight into the lives of stars such as Toby Greene, Sam Taylor, Tom Green and Finn Callaghan, alongside retiring club legend Callan Ward and head coach Adam Kingsley, as well as delivering one-of-a-kind insight into the people who run the Club behind the scenes.

Premiering on Seven, 7mate and 7plus Sport on February 14, immediately following the Origin post-game coverage, No Holds Barred tracks the GIANTS through the highs and lows of the 2025 Toyota AFL Premiership Season in a compelling, behind-the-scenes journey.

Produced by the award-winning team at Endemol Shine Australia - the creators of MasterChef, Australian Survivor, Big Brother, Married at First Sight and Shaking Down the Thunder -No Holds Barred delivers a rare and authentic look inside the world of AFL.

GIANTS Executive General Manager, Corporate Affairs, Emma German, said:

"We are thrilled to be working with Endemol Shine Australia and the Seven Network to bring to life such an unfiltered, first-of-its-kind look into the GIANTS,” German said.

"The docuseries is compelling, it’s raw and is our way of welcoming new and existing fans into the real inner sanctum. Nowhere was off-limits - with cameras in the head coach office, medical rooms, interchange bench, board room and everywhere in between, this series offers astonishing insight into the unique world of AFL footy.”

The Seven Network Head of AFL and Innovation, Gary O’Keeffe, said:

“We’re excited to bring fans unprecedented access into the GIANTS’ 2025 AFL season as we edge closer to AFL being back on our screens, with ‘No Holds Barred’ airing on Seven, 7mate and 7plus Sport immediately following the AFL Origin post-game.

“Docuseries style productions are becoming hugely popular within the AFL landscape and No Holds Barred will grant viewers raw, never before seen access into the lives of players and staff, taking us along the journey of all the highs and lows of the GIANTS’ past season.

“We’re stoked to be the exclusive platform where AFL fans can watch and stream the Docuseries, in what is set to be the perfect encore to the return of AFL Origin on Seven, 7mate and 7plus Sport on Saturday, 14 February.”

Endemol Shine Australia Director of Content, Marty Benson, said:

 "Our objective from day one was to create a definitive behind-the-scenes portrait of an elite AFL club. Across eight episodes, we were able to document the leadership, decision-making and performance culture that drove the GIANTS throughout the season. 

"No Holds Barred delivers rare, inside-the-rooms access to the GIANTS, granting viewers unprecedented transparency and depth. This is a compelling, behind-the-scenes account of elite sport, designed to bring audiences closer to the game than ever before."

All eight episodes of No Hold Barred: The GWS GIANTS will be available to stream via 7plus Sport immediately following the first episode airing on Saturday, 14 February.